Inspired by the belief that bringing ideas to life should be effortless, Louie founded Eventuality as ALP Live. Before this venture, Louie thrived as a freelance Event Manager for over 7 years.

In 2024, Jade joined the team as Operations and Projects Director. Jade's impressive background includes freelance work as an Event, Production, Tour, and Health and Safety Manager in the global events industry. Luckily for us, our team has only grown stronger since.

Louie and Jade then transformed the company into Eventuality. With over 40 years of combined experience, Eventuality has become the powerhouse that turns dreams into reality every day.

Today Eventuality plans, produces, and delivers events for brands big and small across the globe.

We're the team providing quality solutions for every eventuality.